Mastercard has partnered with Polygon to provide a platform for emerging musical artists. Will the payment giant successfully adapt to Web3?
Mastercard, one of the largest payment processing operators worldwide, has partnered with the Polygon network to help budding musical artists create their personal brands through Web3.
Prema Polygon announcement, the Mastercard Artist Accelerator Program will kick off in spring 2023.
Mastercard Artist Accelerator Program
The Mastercard program aims to help musical artists of all the types, such as musicians, DJs, and producers. The selected artists will be trained to leverage blockchain technology and build their personal brands through NFTs and metaverse.
The company steadily moves in the music industry by sponsoring GRAMMY awards. Last year, it even domaćin the first GRAMMY week in the metaverse with Roblox.
Raja Rajamannar, the Chief Marketing and Communications Officer at Mastercard, says, “Music is a universal passion, inspiring us, moving us, and bringing us together; however, it can feel impossible for budding artists to break in. With the Mastercard Artist Accelerator we are expanding access and driving connections further with cutting-edge Web3 technology.”
The community speculates if they would soon see a physical card from Mastercard with an image of an NFT. The watchmakers Timex recently launched 500 watch pieces featuring owners’ Bored majmun Yacht Club and Mutant Ape Yacht Club NFTs on the dial.
Source: https://beincrypto.com/mastercard-moves-into-the-music-scene-with-the-launch-of-polygon-artist-accelerator/