“Noun glasses” from the Nouns NFT project will show up in a Bud Light commercial that will run during Super Bowl LVI.
The beer brand was given a Nouns NFT as part of a partnership with the Nouns DAO, which passed a proposal via community vote to execute the agreement.
On Monday, Bud Light revealed a Super Bowl commercial that features imagery from the Ethereum-based Imenice NFT projekat, potvrđujući Dešifriraj's nedavno izvještavanje.
The trgovački, titled “Zero in the Way of Possibility,” introduces the brand’s new Bud Light Next beverage. As part of a series of vignettes that shows various scenarios getting transformed, an art gallery contorts to show digital overlays on the artwork—including the boxy “Noun glasses” that appear on every Nouns Nft.
In January, Bud Light changed its Twitter profile picture to a Nouns NFT depicting a pixel art character with a beer mug for a head—and the familiar eyeglasses. The NFT was purchased by the Nouns Foundation for 127 ETH (about $394,000) and gifted to Bud Light following a proposal that Noun owners voted on and successfully passed in January.