Music icon the Weeknd is a trailblazer in his own right, and now he is set to become one of the first artisst to integrate Web3 into his global concert tour with his recent collaboration with Binance.
Prema objava by Binance, the crypto exchange will be the official sponsor of the Weeknd’s upcoming world tour in a collaboration that will give birth to an exclusive NFT collection and tour merch.
The Weeknd’s ‘The After Hours Til Dawn’ tour will commence in Toronto on July 8th, and will include a collaboration between Binance and The Weeknd’s creative incubator HXOUSE to produce an NFT collection and branded merch.
As his first ever stadium tour, the Weeknd will be starting out in Toronto’s Roger centre, before moving on to New York, Philadelphia, Miami, Boston, Las Vegas and San Francisco, with a final North American stop at Los Angeles’ SoFi Stadium on September 2. Further international dates are yet to be announced.
„Binance je sve o zajednici, o ljudima, o inkluziji. Bio sam impresioniran njihovom usredotočenošću na korisnike i inovativnost,” rekao je The Weeknd. “Imalo je savršenog smisla raditi zajedno i jedva čekam da fanovi iskuse kriptovalute unutar kreativne avenije dok podržavaju dobar cilj. Postoji toliko mnogo mogućnosti sa kriptovalutom i mislim da je ovo samo početak.”
The release also revealed that five percent of the NFT sales will be donated to the XO Humanitarian Fund, a famine relief programme that the Weekend created in his role as a United Nations World Food Programme (WFP) Global Goodwill Ambassador.
As part of the collaboration, Binance has donated $2 million to the XO Humanitarian Fund. Fans can get their commemorative NFTs by using their virtual ticket stubs.
Izjava o odricanju odgovornosti: Ovaj članak je samo u informativne svrhe. Nije ponuđen niti je namijenjen da se koristi kao pravni, porezni, investicioni, finansijski ili drugi savjet.
Source: https://cryptodaily.co.uk/2022/06/weeknd-first-crypto-powered-world-tour-ponsored-binance