Socios.com će uložiti 100 miliona dolara u FC Barcelona Metaverse Push

Socios.com, kompanija posvećena razvoju tokena za angažman navijača za sportske organizacije, otkrila je da će uložiti 100 miliona dolara u digitalno poslovanje fudbalskog tima FC Barcelona, Barca Studios. Investicija će dati Socios.com 24.5% udjela u digitalnoj diviziji kluba i omogućiti mu da preoblikuje metaverzum i Web3 strategije divizije kako bi uključio više izvora prihoda.

Socios.com to Invest in FC Barcelona Metaverse Division

Sports clubs are now trying to diversify their revenue streams by getting into the metaverse, grabbing the attention of VC firms in the process. Socios.com, a company that designs fan engagement tools for sports clubs, announced it will investirati $100 million into the metaverse, NFT, and Web3 division of the soccer club FC Barcelona, called Barca Studios.

With the investment, Socios.com will receive a 24.5% stake in the mentioned company, as the club objavio, and it will allow it to “accelerate the club’s audiovisual, blockchain, NFT and Web3 strategy.” This capital influx will allow the company to focus on developing new products that include these new technologies to build new long-term revenue sources.

According to Socios.com, Barca Studios will now have access to its Chilliz Chain, a new blockchain that will allow developers to issue NFTs and fan tokens, and build defi products and play2earn games.

Alexandre Dreyfus, CEO of Socios, stated:

Barca Studios can now leverage our technology, expertise, and global scale to help roll out the Club’s Web3 content strategy and deliver new long-term revenue streams that will benefit the club for seasons to come.

As a result of this announcement, the price of $BAR, the official token of FC Barcelona, ruža by close to 50%, going from $5 to $7.20. The fan token allows holders to have a say in certain decisions via the Socios.com voting app.

Metaverse Growth Opportunities

The soccer club has been captivated by the metaverse and new technologies like NFTs since earlier this year, when it announced the launch of a dedicated unit to develop products in the area. At the time, Joan Laporta, president of FC Barcelona, stated that its digital focus was a very significant part of its growth strategy.

laporta navedeno:

Želimo stvoriti nove mogućnosti za rast. Naš cilj je da osvajamo titule i da usrećimo naše navijače, ali moramo i profitirati od prilika u sportskoj industriji. To je pitanje opstanka.

What do you think about Socios.com’s investment in Barca Studios? Tell us in the comments section below.

Sergio Goschenko

Sergio je novinar o kriptovalutama sa sjedištem u Venecueli. Za sebe kaže da je kasno ušao u igru, da je ušao u kriptosferu kada je došlo do rasta cijena tokom decembra 2017. Imajući pozadinu iz kompjuterskog inženjeringa, živi u Venecueli i pod utjecajem buma kriptovaluta na društvenom nivou, nudi drugačije gledište o kripto uspjehu i kako to pomaže onima koji nemaju bankovne usluge i kojima nedostaje usluga.

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Source: https://news.bitcoin.com/socios-com-will-invest-100-million-in-fc-barcelona-metaverse-push/